James Martell's Coffee Talk
...with Matt Frary of ROIRocket.com

- Listen below to what Matt Frary, President of ROI Rocket Inc., as he explains to James Martell, a successful affiliate marketer and natural search expert about how he and his partners started as affiliates and achieved the kind of success needed to expand and eventually buy their merchants out.

You can also learn how Frary and his team at ROI support affiliate marketers by connecting them with hand-picked merchants within the Fortune 500 arena and beyond, while providing affiliates with support services including affiliate managers, images, tracking, and much more.

Martell and Frary use this edition of Coffee Talk to discuss the importance of the affiliate network/affiliate marketer relationship and how ROI Rocket brings together merchants and affiliates for a true win-win outcome.

As Frary explains, ROI Rocket “levels the playing field with advertisers” by allowing them to pick and choose exactly what’s right for their website, while maintaining the control that is needed to ensure affiliates and merchants achieve optimal outcomes.

The two talk about the phenomenal growth within the industry and online shopping and how this creates money-making opportunities like never before, with the good news being that this will only increase over the coming years.

So grab your coffee and join in to hear all about pay-for-performance advertising and why the world’s most successful merchants are turning to this performance-based method of advertising and turning away from more traditional methods such as print and television, and how this is sure to put money in your pockets!

Comment from Listeners

• James, Matt's information is so encouraging! We are so new to this whole concept...and it makes it seem so real and do-able instead of so overwhelming. Thank you for helping us keep perspective! Jeanne/Steve Bloomington, MN, USA

• Excellent overview of the evolution of affiliate marketing, its future, and the role of an affiliate network such as ROIRocket. Matt's discussion of how a network can assist publishers was very informative. Thanks! Ed, Chambersburg, PA, USA

• Another great interview. Really demonstrates the importance of cultivating your relationships with the affiliate managers and how they are there to assist us. Great point on applying to too many programs at once and getting overloaded. I like the idea of really building up one relationship and then moving on – big mistake I made in the past. These interviews have really made me look at the whole business differently – in a good way. Thanks, Linda M. – B.C. Canada

• Very interesting interview. Keep up the good work! Mieko, Japan

• Success stories are always very motivating, and that's how I found this interview. Good job, and very informative too! It's great to know there are people out there in key positions willing to help you succeed. Nancy, Ottawa, Canada

• Another great interview. Really opened up the potential of this business, especially the tremendous growth potential. Very good information that will help to minimize potential for making mistakes - can benefit from lessons learned by others in the industry.

• I found your interview with Matt very inspiring. It gave me a different perspective on the role of the affiliate network. I had no clue they as well as the merchants themselves could be helpful sources of information. For some reason that just didn’t occur to me. I love these interviews as well as the buzz clips. I download them and play them on my mp3 player on the way to work. They are helping me get back up to speed in my affiliate business again. – Jim R., Long Beach, CA USA

• This has been great. It has reinforced what I have heard from Linda Woods and Ros Phillips. They all seem to be saying the same things - "we are here to help so give us a call". Paula, Australia

• Very informative and motivating! Enjoy listening to the interviews on my way to work. Having the interviews takes some of the fear away from talking to the managers. The light bulb comes on to let you know they are people too and want you to have success. Thank you for this chance to learn and grow in the affiliate business - K Morgan – MD USA

• Awesome interview. It is great to learn that there is companies out there to help you succeed.

• James, What a great interview. Very inspiring. Just a couple of quick takeaways. One - How enormous the affiliate business is and how the surface has yet to be scratched. That there are far more advertisers than affiliates. Affiliates are in high demand. Two - How willing the advertisers are to help publishers succeed creating the ultimate win win scenario. My uncle once told me to never look a gift horse in the mouth. That comment directly relates to the affiliate industry as Matt sees it. Matt really inspired me to just get going.

• What a great thing. Informative and reassuring, I look forward to these sessions as well as the buzz with a huge amount of thankfulness to have voices in my office telling me it's ok to fear, and just get over it, because it works if we do. -JIL, Maryland, USA

• James, Great interview. I so enjoy your interviewing style. 1. You ask a question, then let the interviewee answer without interruption. Perhaps interjecting only to clarify a point. 2. You don't put words into the mouth of the interviewee. 3. You don't repeat what the interviewee just said. 4. You don't assume aloud what the interviewee is about to share, thereby requiring said interviewee to correct you. I'm really excited about this series and look forward to more. Robert W. Bakersfield, California, USA

• James: I just finished listening to the interview with Matt. I was very impressed with the first interview but this one was even more interesting and informative. I didn't realize just how much help is available from the affiliate managers. You've got a winning thing going here. Keep up the great work! Best regards, Brian A Schmidt Ontario

• Another very interesting interview. Discussion on choosing an affiliate program was most helpful for me. Robert, Indianapolis