Filling the role of an entrepreneur is challenging, but running a business online can be much more manageable than managing a brick and mortar establishment. The recent onset of the novel coronavirus presents yet another reason why managing an online business is the way to go.
There’s plenty of competition to battle online, but the right marketing tactics will set you apart from the crowd. Take some time for research, and read through a few tips to help you boost your online business into a position of success.
Keep your sales pitches honest
It may seem like a pretty obvious piece of advice, but keep your sales pitches honest. Honesty is something consumers will appreciate, and a dishonest approach will eventually reflect negatively on your brand.
Don’t try to represent your business with claims that cannot truly be fulfilled. Your false claims will find you out. Instead, focus on being straightforward and approachable in your marketing approach.
Try boosting your ads with extensions
Get onboard with Google AdWords and Bing to set out on an ad campaign for your business. Ad extensions are the most useful feature found on these two particular platforms, and extensions are a tool you don’t want to do without.
It won’t cost you more to upgrade your appeals with ad extensions, and the addition will boost your click-through rates almost instantly. Extensions make it easier for consumers to become customers.
Keep shipping and fulfillment moving
Once business begins to pick up for your online store, you will need to make certain that you can rise to the occasion. Maintaining a smooth and effective shipping and fulfillment operation is vital to the long-term success of your business.
If you aren’t able to keep up with the flow of sales, it’s time to look into outsourcing the job. Look at it as an upgrade for your business, and consider the cost of outsourcing an opportunity to use your time in a more efficient manner.
Make space for customer testimonials
Customer testimonials are a big part of building rapport with consumers online. Broadcast your stellar customer feedback on your website and social media profiles to show people what your business does best.
If you have any professional accreditations, those should also be on display. Give web users the ability to build confidence in your competence online.
Create urgency in your marketing pleas
There’s definitely a need for transparency in your marketing efforts, but urgency is another story altogether. Create a sense of urgency for web users through the words and presentation of your marketing content. Limited-edition products, time-sensitive offers, and seasonal sales are all great for boosting urgency and conversions in your business.